A challenger appears

If you look on my company’s team page, you’ll find my picture captioned “Overrater”. I take this caption somewhat in stride, because being involved in developing many of the analytic algorithms at our office means that I’m spending a lot of my days “rating” client’s Facebook Pages and presences. The reason the caption is there though, is that I have a strong tendency to not be impressed with things most people seem to like (“Shark Week”, “Avatar”, “Top Gun”, college football, to name a few) and call them overrated.

Which brings me to Google’s new, much touted social network called, simply: Google Plus. Google+ isn’t Google’s first entry into the social arena, but it’s their newest and inarguably their strongest. And while Google enjoyed excellent early reviews as well as an early influx of 10 million enthusiastic users, my impressions of Google+ are much less enthusiastic. My initial impressions of what’s wrong with Google+, after the break.